Insights

AI Benefits for Business: The Nine Gains That Actually Hold Up

Nine claimed AI benefits, checked against published field experiments and Census data. What each one means for a small or midsize company, what the evidence supports, and where adoption goes…

AI Accuracy: The Study Where AI Made Experts Worse

In a randomized experiment, consultants using GPT-4 produced 30% better quality on some tasks and were 19% less likely to be correct on another. The difference was not the people.

AI Creative Output: How Small Teams Stop Rationing Ideas

Most small teams do not choose three ad variations because three is right. They choose three because three is what fits. Here is what changes when that constraint lifts.

AI Benefits for Business: The Nine Gains That Actually Hold Up

AI Accuracy: The Study Where AI Made Experts Worse

AI Creative Output: How Small Teams Stop Rationing Ideas

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